Sunday, January 24, 2016

Commercials Galore- One of my Favorite Units

I always get excited when it's time to teach media literacy. This past week, my fifth grade students were introduced to media literacy and many of the persuasive techniques used to convince us to buy various products. 

Some of the techniques we discussed were the bandwagon, snob appeal, and the emotional appeal techniques. Throughout the week, we watched various commercials and discussed the music, camera angles, graphics, formality and informality, persuasive language, and how all of these factors in commercials CAN manipulate, and convince, us.

Students then worked in groups to create their very own commercials. They were hired as an "advertising team" to invent a product they thought others needed. Each student had a job (chosen by them or the team based on his/her talents). Students then wrote scripts, designed slogans, jingles, and logos, directed, illustrated and collaborated.

I'm so proud of the jobs effectively accepted, practiced, and performed by our hard-working students. Sure, initially some students struggle with their "job" and "other employees." However, in the end, it's a total joy to watch these initial struggles be worked out cordially among them and life lessons learned in the end. 

Here's a look into this past week's hard work. 

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